Marketing Lessons From Woodstock
The Woodstock Music Festival, held in August 1969, is remembered as a pivotal moment in rock-n-roll history and the most iconic event to represent the counterculture movement of the 1960’s. I recently had a chance to visit Bethel, NY (where the Festival took place) to check out the site and attend a concert. Prior to my trip I started to wonder: How the hell did 500,000 people get enough info to make their way to the Woodstock Music Festival without, Facebook, Instagram, email, Ticketmaster or Uber? So, after a little research, I concluded that Woodstock is a shining example of