Rocket Fuel
“Rocket Fuel” by Gino Wickman and Mark C. Winters provides a blueprint for businesses that want to get to the next level of growth by creating a dynamic partnership between the CEO of the business (The Visionary) and the COO (The Integrator). The clear delineation of roles and responsibilities between the CEO and the COO will provide the “Rocket Fuel” to maximize the skills of these two positions. Even though it is only 178 pages, it is packed with real work examples and clear strategies to get you on the way. Understanding CEO and COO Relationship At the heart of