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Super Bowl Marketing Strategies for Small Businesses

This year’s Super Bowl was a mega-event watched by over 120 million people. That’s a lot of eyeballs!! There was some great football with a come from behind win by the Chiefs, a much-anticipated half-time show with Usher and Taylor Swift got more than a few moments of TV time. But how about the commercials? It took some big bucks to have a Super Bowl ad. Many of them were very funny and memorable with some high visibility folks making the pitch, I guess Tom Brady and Beyonce needed something to do. If you step back and look at all

Mark Kleinschmidt

From the CEO Bookshelf: Profit First

Profit First By: Mike Michalowicz Michalowicz’s book presents an innovative look at the financial management of your business. As the title suggests, he puts profits first. One might assume that prioritizing profit is an obvious business strategy, but most businesses follow the traditional accounting formula of Sales – Expenses = Profit. The author proposes a compelling new method: Sales – Profit = Expenses, which as the name of the book implies, puts profit first. He also debunks the myth that a business must be big to be profitable. The book takes complex financial concepts and puts them in easily understandable

Mark Kleinschmidt

What’s on the Small Business Radar for 2024?

As the CEO of your business, it’s vital to stay ahead of the competition and maintain a forward-looking mindset. However, with emerging technology and unpredictable economic conditions, what key areas should you be looking at? It is a good idea to check the radar screen for new opportunities and challenges for your business. But are you ready for them? Perhaps a better question is: What new challenges and opportunities will be coming down the pike in 2024? While the specifics may differ from one business to another, the Small Biz CEO has identified 5 trends that deserve your attention. Each one of

Mark Kleinschmidt

How are Small Businesses Doing?

We are swimming upstream as we look at all the data that tries to explain the performance and health of small businesses. Numerous trustworthy surveys exist, each featuring their own methods and objectives aiming to accurately portray the small business environment. Which survey provides the most accurate view? The Small Biz CEO has examined quite a few surveys and found the WSJ/Vistage Small Business CEO Confidence Index and the MetLife & US Chamber Small Business Index to offer the clearest view. Both surveys identified several persistent patterns worth noting. How does your business compare to the survey results? First and

Mark Kleinschmidt

CEOs need to decide

CEOs need to decide The “40-70” Rule As the CEO of your business, you must make many critical decisions about the strategic direction of your company. Every decision that you make is determined by a variety of factors such as information, confidence, experience and your willingness to call the shots. When all these pieces come together to help in the creation of a decision things can get blurry. To bring some clarity to the decision-making process let’s look at a proven decision-making process that was developed by Colin Powell, the former head of US military forces and former Secretary of

Mark Kleinschmidt

Super Bowl Marketing Strategies for Small Businesses

From the CEO Bookshelf: Profit First

What’s on the Small Business Radar for 2024?

How are Small Businesses Doing?

CEOs need to decide

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