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The Power of Thanksgiving

Gratitude Marketing for Small Businesses Thanksgiving is more than a holiday, it’s a state of mind. Embodying this approach in your business can have significant benefits. Every year, Americans celebrate Thanksgiving, a holiday renowned for encouraging feelings of gratitude and appreciation. But wouldn’t it be magnificent if we brought this spirit to our business strategy? Imagine aligning the principles of thankfulness with the power of marketing to create a potent technique known as Gratitude Marketing. This could give small businesses a unique way to bond with customers, facilitate loyalty, and stimulate positive word-of-mouth marketing. What is Gratitude Marketing? Gratitude marketing

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Mark Kleinschmidt

CEO Bookshelf: Presidential Proclaimation

Something a  little different from the CEO Bookshelf during this month of Thanksgivings! Have you considered that many people equate the President to a CEO? Occasionally, the President as a CEO issues a critical memo or proclamation to the public intending to convey a significant message. Did you know that 160 years ago Thanksgiving was officially made a national holiday by means of a Presidential Proclamation by Abraham Lincoln?  It happened during a very challenging time in our country’s history. Lincoln realized we needed to take a moment, even in a time of great strife, and be thankful for what

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Mark Kleinschmidt

Can Phillies Go from Good To Great?

If you are like me, you had a big disappointment when the Phillies lost Game 7 of the League Championship series a few weeks back. While it will sting for a while, the team will be back in 2024 and make a strong run for the World Series again. Sometimes with my clients, I use examples of how a winning baseball strategy can help grow their business.  Right now, I am going to take a little different approach and share how a business strategy can be applied to baseball, particularly to the Phillies. The Fighting Phils are clearly a good team

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Mark Kleinschmidt

Finding More CEO Time

What Time Is It? Finding More CEO Time The roles and responsibilities between a small business owner (SBO) and a Corporate CEO are unique, thus their time and task management will reflect these differences.  Both have to make key decisions about the future of their business and both have to find what I call “CEO time” to make these decisions. “CEO time” refers to the scheduled and structured time that you allocate for strategic thinking, self-improvement, decision-making, networking, and other high-level tasks crucial for the effective management and leadership of a company. SBOs and corporate CEOs should always have an

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Mark Kleinschmidt

From the CEO Bookshelf:  “Good to Great”

From the CEO Bookshelf “Good to Great” This month’s book is a classic.  It does focus on large corporations that that have made the leap from just being good to becoming GREAT, but it has some valuable lessons for small business owners.  “Good to Great: Why Some Companies Make the Leap… and Others Don’t” is a management book by James C. Collins that describes how companies transition from being good companies to great companies, and how most companies fail to make the transition.  Time Magazine has listed it as one of the 25 Most Influential Business Management Book ever written.

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Mark Kleinschmidt
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