Small Business

Super Bowl Marketing Strategies for Small Businesses

This year’s Super Bowl was a mega-event watched by over 120 million people.  That’s a lot of eyeballs!!  There was some great football with a come from behind win by the Chiefs, a much-anticipated half-time show with Usher and Taylor Swift got  more than a few moments of TV time.  But how about the commercials? […]

Navigating the Small Business Lifecycle

Navigating the Small Business Lifecycle From Start-up to Exit Strategy Over time, your business will experience different challenges and stages of growth.  Each stage of the “small business life cycle” requires a different set of strategies to succeed  Check out the graph.  Where is your business? There are four distinct stages of business growth : […]

The Power of Thanksgiving

Gratitude Marketing for Small Businesses Thanksgiving is more than a holiday, it’s a state of mind. Embodying this approach in your business can have significant benefits. Every year, Americans celebrate Thanksgiving, a holiday renowned for encouraging feelings of gratitude and appreciation. But wouldn’t it be magnificent if we brought this spirit to our business strategy? […]

Camden County Small Business Revenue

What percentage of small businesses in Camden County bring in more than one million dollars  in sales each year? Before we answer that, let’s first spend a minute to define what we mean by small business. The SBA definition of a small business is 500 or fewer employees. The Small Biz CEO thinks that is […]

Kick Start Your Marketing

Today I’d like to teach you about the three most important start up marketing tools you need to get and keep new customers. In person: It’s essential you meet with customers/clients in person whenever possible. This shows you respect them and take the time to work with your clients to give personal attention to each […]

Stop Wasting Your Resources!

Today you’re going to learn how to find a target market of potential customers so you aren’t wasting precious resources on blitz marketing. So, the two questions you have to ask yourself are: What do people really want to buy from me? What related products are they already buying? Once you figure this out you […]

Educate Your Customers

Educate them about what, you may be thinking. Well, consider this, many businesses focus solely on attracting new customers, but you NEED to spend a good chunk of your time retaining current and former customers. These are people you already know to be a good sales potential…they’ve already bought from you! Take the time to […]