Running a small business often feels like wearing multiple hats at once. As a founder or CEO, you juggle the roles that span from daily operations  to strategic planning. This hands-on approach is typical in the early stages, but if growth is your goal, this structure  has to change. To really grow, you need to hire a competent #2 person or Chief Operating Officer (COO).

Why a Strong #2 Matters

You may think a Chief Operating Officer is a fancy corporate title and only fits in for large corporations.  But it can have other names and in reality, it is the #2 person in in your small business that can keep daily operations running and allow you more “CEO time.  This is want a strong #2 person can bring to the table:

You might assume that the title of Chief Operating Officer (COO) is reserved for large corporations, but it can go by different names like General Manager or Director of Operations. Whatever it is called, it will serve as a crucial role in the growth of small businesses.

Basically, the second-in-command ensures daily operations run smoothly, giving you, as the CEO, more time to focus on strategic decisions. Here’s what a strong second-in-command can contribute to your business:

1. Operational Excellence: For your business to grow, it’s essential to have efficient operations that can seamlessly produce your product or service.  The COO will develop and oversee systems that optimize productivity and scalability. Their expertise can turn disjointed efforts into well-coordinated processes, laying the foundation for sustainable growth
2. Focus on Strategic Growth: When you’re no longer bogged down by daily operational tasks, you can focus on what truly grows your business: strategic planning, market expansion, and innovation. The COO will ensure smooth operations so you can be free  to focus on the bigger picture.
3. Problem-Solving: Day-to-day problems are inevitable in any business. The  COO can handle these challenges effectively by having good problem-solving acumen so you can navigate operational hurdles without derailing long-term goals.
4. Better Decision-Making: By focusing on daily operations, the COO has a first hand understanding of how the business is running.  Because of this they can be a sounding board for critical decisions. Their input will produce  well-rounded perspective that considers both operational feasibility and strategic value.
5. Work-Life Balance:  Without a COO, you can be overwhelmed with operational duties  which can lead to burnout. A COO can relieve some of this pressure, giving you more time for your personal life. This isn’t just good for you, it is good for the business since it will lead to better decision-making and leadership when you’re not running on empty.

The CEO Evolution

To truly become the CEO of your small business, you must focus on the big picture and learn  the art of delegation. Hiring a  COO isn’t about relinquishing control but rather about empowering your business to operate at its highest potential. It’s about building a leadership team that enables your company to grow and it helps establish an environment that will focus on efficiency and innovation.

As you learn to delegate operational responsibilities to the COO you will unlock your company’s potential for unprecedented success.  In the words of Jim Collins, the right  COO can propel your business from “good to great”.  It is an investment you should consider.